Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail71% similar · travel × rewarded_video
Why is your fatigued creative losing to its twin?
6 high-impact attribute differences
Your fatigued creativeScale
74Health
Last-minute savings#500560 · discount · last-minute deal
ROAS13.39×
CTR0.84%
CVR6.0%
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Twin winnerScale
47Health
Dream destinations await#500634 · destination · last-minute deal
ROAS12.31×
CTR1.01%
CVR6.5%
Vision insight · preview
Reduce on-screen text for better results.
The winning creative significantly reduces the amount of on-screen text (0.391 vs 0.95). This attribute correlates with higher engagement in the travel vertical, as the winner achieved a 0.0101 CTR compared to the fatigued creative’s 0.00835 CTR.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountdestination→cta textLearn moreBook now→dominant colorblueorange→text density0.950.39↓clutter score0.120.14↑novelty score0.600.98↑
Winning patterns in this cohort
22 of 61 top performers · travel / rewarded_video+38%in 64% of winners
Price prominently shown64% of winners surface the price up front. Eliminates the biggest dropout step in the funnel.+27%in 45% of winners
User-generated style framing45% of winners use UGC-style framing. Reads as authentic rather than produced; lifts attention on rewarded video and interstitial slots.-1%in 45% of winners
Visible price / discount proofConcrete value proof — 45% of top rewarded_video ads in travel carry a visible discount badge. Where the headline lacks proof, winners overwhelmingly substitute price.