Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail56% similar · travel × interstitial
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeRescue
42Health
Book your next trip#500559 · testimonial · free shipping
ROAS10.70×
CTR0.64%
CVR5.2%
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Twin winnerScale
40Health
Dream destinations await#500630 · competitive · escape
ROAS10.47×
CTR0.86%
CVR5.3%
Vision insight · preview
Extend ad length for higher engagement.
The winning creative increased ad length from 5 seconds to 8 seconds, correlating with a higher CTR (0.00859 vs 0.00644). While other attributes changed, this difference had the highest impact score. Consider testing longer video durations.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetestimonialcompetitive→hook typefree shippingescape→cta textOrder nowTry for free→dominant colorpurpleteal→emotional toneurgentcalm→duration sec58↑text density0.230.37↑clutter score0.240.25↑novelty score0.640.65↑has discount badge10↓
Winning patterns in this cohort
4 of 61 top performers · travel / interstitial+613%in 50% of winners
Cta: Book now50% of top performers in this cohort use this CTA; 7% of the rest do.+217%in 50% of winners
Hook: escape50% of top performers in this cohort use this hook; 16% of the rest do.+217%in 50% of winners
Dominant colour: purple50% of top performers in this cohort use this dominant colour; 16% of the rest do.