Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail62% similar · travel × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
75Health
Book your next trip#500558 · celebrity · escape
ROAS12.61×
CTR0.74%
CVR5.3%
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Twin winnerScale
40Health
Dream destinations await#500630 · competitive · escape
ROAS10.47×
CTR0.86%
CVR5.3%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (36.6% vs 14.9%). This attribute correlates with higher engagement in the travel cohort. The winner achieved a 0.0086 CTR compared to the fatigued creative’s 0.0074 CTR.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecelebritycompetitive→cta textOrder nowTry for free→dominant colorwhiteteal→emotional tonepremiumcalm→duration sec128↓text density0.150.37↑clutter score0.230.25↑novelty score0.590.65↑has ugc style10↓
Winning patterns in this cohort
4 of 61 top performers · travel / interstitial+613%in 50% of winners
Cta: Book now50% of top performers in this cohort use this CTA; 7% of the rest do.+217%in 50% of winners
Hook: escape50% of top performers in this cohort use this hook; 16% of the rest do.+217%in 50% of winners
Dominant colour: purple50% of top performers in this cohort use this dominant colour; 16% of the rest do.