Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail77% similar · gaming × interstitial
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
21Health
Level up today#500541 · reward · competition
ROAS1.20×
CTR0.54%
CVR18.3%
⟷
Twin winnerScale
66Health
Win epic rewards#501047 · reward · security
ROAS2.13×
CTR1.19%
CVR23.0%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to a 10-second video. While the source creative achieved a 0.0054 CTR, the video format drove a 0.0119 CTR. This suggests that an animated format correlates with higher engagement in the gaming vertical.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpacthook typecompetitionsecurity→cta textInstall nowWatch now→emotional toneurgentadventurous→duration sec010↑text density0.310.46↑clutter score0.720.40↓novelty score0.790.86↑faces count21↓
Winning patterns in this cohort
0 of 0 top performers · gaming / interstitialCohort sample is too small to detect winning attribute patterns.