Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail70% similar · ecommerce × interstitial
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
39Health
New collection drop#500478 · food-closeup · 2-for-1
ROAS2.53×
CTR0.57%
CVR6.1%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to a 12-second video. While the source had a 0.0057 CTR, the video format achieved a 0.0090 CTR. This suggests animated ads resonate more strongly with this audience.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefood-closeupreward→hook type2-for-1free shipping→cta textOrder nowStart now→dominant colorpurpleblue→emotional toneadventurouscalm→duration sec012↑text density0.950.53↓clutter score0.470.47↓novelty score0.760.60↓faces count12↑
Winning patterns in this cohort
1 of 51 top performers · ecommerce / interstitial+1150%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 8% of the rest do.+900%in 100% of winners
Tone: calm100% of top performers in this cohort use this tone; 10% of the rest do.+900%in 100% of winners
Cta: Start now100% of top performers in this cohort use this CTA; 10% of the rest do.