Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail66% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeRescue
29Health
Level up today#500472 · fantasy · power-up
ROAS1.38×
CTR0.79%
CVR18.7%
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Twin winnerScale
33Health
Level up today#500149 · fantasy · fast
ROAS2.17×
CTR1.02%
CVR18.9%
Vision insight · preview
Reduce visual clutter for higher engagement.
The winning creative has significantly less visual clutter (0.568 vs 0.698). This attribute correlates with higher engagement in the gaming cohort, as the winner achieved a 0.0102 CTR compared to the fatigued creative’s 0.0079 CTR. Prioritizing a cleaner visual presentation is the key lever.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpacthook typepower-upfast→cta textClaim rewardWatch now→emotional toneexcitedcalm→duration sec2010↓text density0.470.49↑clutter score0.700.57↓novelty score0.750.88↑faces count23↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.