Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail48% similar · ecommerce × banner
Why is your fatigued creative losing to its twin?
12 high-impact attribute differences
Your fatigued creativeCut
25Health
New collection drop#500443 · ugc · limited offer
ROAS1.28×
CTR0.34%
CVR4.3%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Video format drives significantly higher results.
The winning creative uses a 12-second video format, while the fatigued creative is a static banner. The winner achieved a 0.009 CTR and 0.071 CVR, compared to the source’s 0.003 CTR and 0.043 CVR. Switching to video correlates with higher engagement in this ecommerce cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeugcreward→hook typelimited offerfree shipping→cta textInstall nowStart now→dominant colorlimeblue→emotional tonetrustworthycalm→duration sec012↑text density0.760.53↓clutter score0.320.47↑novelty score0.410.60↑has discount badge01↑has ugc style01↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / bannerCohort sample is too small to detect winning attribute patterns.