Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail57% similar · entertainment × rewarded_video
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeRescue
31Health
Stream the hype#500390 · destination · last-minute deal
ROAS2.87×
CTR0.56%
CVR9.6%
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Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Switch to a static image format.
The winning creative is a static banner, while the fatigued creative is a 6-second video. This format change correlates with higher engagement in this entertainment segment, as the winner achieved a 0.0071 CTR versus the source’s 0.0056. Consider testing a static image.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemedestinationdrama→hook typelast-minute dealexclusive→cta textGet offerWatch now→dominant colorredblue→emotional toneexcitedurgent→duration sec60↓text density0.450.39↓clutter score0.520.45↓novelty score0.840.88↑faces count21↓
Winning patterns in this cohort
0 of 0 top performers · entertainment / rewarded_videoCohort sample is too small to detect winning attribute patterns.