Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail59% similar · food_delivery × native
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
38Health
Hungry? We got you#500388 · combo · power-up
ROAS2.27×
CTR0.70%
CVR8.4%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Fresher visuals drive higher engagement.
The winning creative has a significantly higher visual freshness (0.871 vs 0.497), correlating with its stronger performance. While the fatigued creative achieved a 0.00695 CTR, the winner reached 0.00825. Prioritizing fresh, new imagery is the most impactful change to test.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecombourgency→hook typepower-upsave smarter→cta textShop nowOrder now→emotional toneadventurousexcited→text density0.610.63↑clutter score0.350.22↓novelty score0.500.87↑faces count23↑
Winning patterns in this cohort
1 of 58 top performers · food_delivery / native+5600%in 100% of winners
Hook: save smarter100% of top performers in this cohort use this hook; 2% of the rest do.+613%in 100% of winners
Cta: Order now100% of top performers in this cohort use this CTA; 14% of the rest do.+533%in 100% of winners
Tone: excited100% of top performers in this cohort use this tone; 16% of the rest do.