Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail50% similar · fintech × banner
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
39Health
Secure & simple#500377 · discount · earn more
ROAS7.07×
CTR0.35%
CVR8.6%
⟷
Twin winnerScale
46Health
Track every euro#500269 · product-focus · challenge
ROAS7.18×
CTR0.63%
CVR12.1%
Vision insight · preview
Switch to video for better results.
The winning creative moved from a static banner to a 15-second video. This correlates with a higher click-through rate (0.00629 vs 0.00352) and conversion rate (0.121 vs 0.086) in this cohort. Consider testing a video format.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountproduct-focus→hook typeearn morechallenge→cta textClaim rewardTry for free→emotional tonetrustworthyurgent→duration sec015↑text density0.560.23↓clutter score0.190.18↓novelty score0.340.34↓
Winning patterns in this cohort
0 of 0 top performers · fintech / bannerCohort sample is too small to detect winning attribute patterns.