Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail72% similar · gaming × interstitial
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
43Health
Join the arena#500364 · fantasy · challenge
ROAS1.19×
CTR0.61%
CVR19.2%
⟷
Twin winnerScale
66Health
Win epic rewards#501047 · reward · security
ROAS2.13×
CTR1.19%
CVR23.0%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (0.455 vs 0.281). This attribute correlates with higher engagement in the gaming cohort, as the winner achieved a 0.0119 CTR compared to the fatigued creative’s 0.0061. Prioritize increasing the amount of text in your ads.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefantasyreward→hook typechallengesecurity→dominant colorpurpleorange→duration sec810↑text density0.280.46↑clutter score0.410.40↓novelty score0.690.86↑faces count01↑
Winning patterns in this cohort
0 of 0 top performers · gaming / interstitialCohort sample is too small to detect winning attribute patterns.