Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail56% similar · ecommerce × native
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
25Health
Flash sale live#500333 · product-focus · limited offer
ROAS1.97×
CTR0.41%
CVR5.7%
⟷
Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Animated video format drives higher engagement.
The winning creative uses a 12-second video format, while the fatigued creative is a static banner. This difference correlates with significantly higher performance: the winner achieved a 0.009 CTR and 0.071 CVR, compared to the source’s 0.004 CTR and 0.057 CVR. Consider shifting to video.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeproduct-focusreward→hook typelimited offerfree shipping→cta textLearn moreStart now→dominant colorpurpleblue→duration sec012↑text density0.810.53↓clutter score0.440.47↑novelty score0.400.60↑has discount badge01↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / nativeCohort sample is too small to detect winning attribute patterns.