Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail66% similar · ecommerce × rewarded_video
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
26Health
New collection drop#500330 · discount · new collection
ROAS1.97×
CTR0.49%
CVR7.5%
⟷
Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
More faces on-screen correlate with higher CTR.
The winning creative features two people on-screen, while the fatigued creative shows only one. The winner achieved a 0.009 CTR compared to the source’s 0.0049 CTR. Increasing the number of people visible in your ad may improve engagement.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountreward→hook typenew collectionfree shipping→cta textWatch nowStart now→dominant colorblackblue→emotional tonetrustworthycalm→duration sec1512↓text density0.360.53↑clutter score0.410.47↑novelty score0.420.60↑faces count12↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / rewarded_videoCohort sample is too small to detect winning attribute patterns.