Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail74% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
7 high-impact attribute differences
Your fatigued creativeWatch
36Health
Join the arena#500329 · competitive · free rewards
ROAS0.79×
CTR0.62%
CVR20.0%
⟷
Twin winnerScale
68Health
Beat your rivals#500794 · competitive · free rewards
ROAS2.05×
CTR1.14%
CVR21.8%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (37.6% vs 19.3%) and correlates with a higher CTR (0.0114 vs 0.0062) within this gaming cohort. Increasing the amount of text displayed could improve performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactdominant colorpurpleorange→emotional tonetrustworthycalm→duration sec1520↑text density0.190.38↑clutter score0.540.47↓novelty score0.530.96↑faces count01↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.