Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail64% similar · gaming × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
57Health
Win epic rewards#500328 · reward · power-up
ROAS0.82×
CTR0.53%
CVR19.1%
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Twin winnerScale
38Health
Beat your rivals#500217 · reward · challenge
ROAS1.98×
CTR1.28%
CVR21.0%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (50.9% vs 15.9%) and achieves a 0.0128 CTR compared to the fatigued creative’s 0.0053 CTR. Increasing the amount of text shown correlates with higher engagement in this gaming cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpacthook typepower-upchallenge→cta textInstall nowTry for free→dominant colorpurpleblue→emotional tonepremiumcalm→duration sec515↑text density0.160.51↑clutter score0.660.48↓novelty score0.750.93↑has ugc style10↓
Winning patterns in this cohort
0 of 0 top performers · gaming / interstitialCohort sample is too small to detect winning attribute patterns.