Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail68% similar · gaming × interstitial
Why is your fatigued creative losing to its twin?
7 high-impact attribute differences
Your fatigued creativeWatch
37Health
Win epic rewards#500324 · competitive · free rewards
ROAS0.88×
CTR0.62%
CVR17.4%
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Twin winnerScale
68Health
Beat your rivals#500794 · competitive · free rewards
ROAS2.05×
CTR1.14%
CVR21.8%
Vision insight · preview
Extend ad length for higher engagement.
The winning creative features a longer video format (20 seconds) compared to the fatigued version (5 seconds). This correlates with a higher overall CTR (0.0114 vs 0.0062) and ROAS (2.05 vs 0.88) within this gaming segment. Consider testing longer video durations.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactcta textShop nowOrder now→duration sec520↑text density0.100.38↑clutter score0.390.47↑novelty score0.850.96↑has discount badge10↓faces count21↓
Winning patterns in this cohort
0 of 0 top performers · gaming / interstitialCohort sample is too small to detect winning attribute patterns.