Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail57% similar · entertainment × native
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeRescue
37Health
Watch what’s trending#500323 · ugc · watch now
ROAS2.16×
CTR0.55%
CVR10.5%
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Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Remove the discount badge for better results.
The winning creative performs better without a discount badge. While the fatigued creative (CTR 0.0055) includes a badge, the winner achieves a higher CTR (0.0071) without it. This suggests the audience responds more favorably to the core offer without an added promotion.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeugcdrama→hook typewatch nowexclusive→cta textShop nowWatch now→dominant colorpurpleblue→emotional tonepremiumurgent→text density0.290.39↑clutter score0.310.45↑novelty score0.680.88↑has discount badge10↓
Winning patterns in this cohort
1 of 53 top performers · entertainment / native+5100%in 100% of winners
Cta: Watch now100% of top performers in this cohort use this CTA; 2% of the rest do.+478%in 100% of winners
Tone: urgent100% of top performers in this cohort use this tone; 17% of the rest do.+333%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 23% of the rest do.