Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail61% similar · entertainment × rewarded_video
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeRescue
23Health
Watch what’s trending#500320 · ugc · watch now
ROAS1.84×
CTR0.64%
CVR11.1%
⟷
Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
User-Generated Style Drives Higher Performance
The winning creative incorporates a user-generated style, while the fatigued creative does not. This attribute correlates with higher engagement in the entertainment vertical. The winner achieved a 0.00713 CTR and 4.21 ROAS, compared to the source’s 0.00636 CTR and 1.84 ROAS.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeugcdrama→hook typewatch nowexclusive→cta textShop nowWatch now→emotional toneexcitedurgent→duration sec200↓text density0.300.39↑clutter score0.480.45↓novelty score0.710.88↑has ugc style01↑
Winning patterns in this cohort
0 of 0 top performers · entertainment / rewarded_videoCohort sample is too small to detect winning attribute patterns.