Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail54% similar · food_delivery × banner
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
38Health
Fast food, fast#500316 · food-closeup · fast
ROAS1.66×
CTR0.40%
CVR8.0%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (62.9% vs 36.6%). This attribute correlates with higher engagement in the food delivery cohort, as the winner achieved a 0.0083 CTR and 0.102 CVR compared to the fatigued creative’s 0.0040 CTR and 0.080 CVR.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefood-closeupurgency→hook typefastsave smarter→cta textInstall nowOrder now→dominant coloryelloworange→emotional tonetrustworthyexcited→text density0.370.63↑clutter score0.160.22↑novelty score0.850.87↑has discount badge10↓faces count13↑
Winning patterns in this cohort
0 of 0 top performers · food_delivery / bannerCohort sample is too small to detect winning attribute patterns.