Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail44% similar · ecommerce × native
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeWatch
24Health
Flash sale live#500296 · ugc · before/after
ROAS1.79×
CTR0.52%
CVR6.1%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Format shift to video drives engagement.
The winning creative moved from a static banner to a 12-second video. While the source had a 0.0052 CTR and 0.061 CVR, the video format correlated with a 0.0090 CTR and 0.071 CVR. Consider testing video to revitalize performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeugcreward→hook typebefore/afterfree shipping→cta textBook nowStart now→dominant colororangeblue→emotional toneexcitedcalm→duration sec012↑text density0.090.53↑clutter score0.460.47↑novelty score0.480.60↑has discount badge01↑has ugc style01↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / nativeCohort sample is too small to detect winning attribute patterns.