Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail77% similar · ecommerce × native
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
19Health
New collection drop#500294 · testimonial · new collection
ROAS1.95×
CTR0.51%
CVR6.7%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to a 12-second video. While the source had a 0.0051 CTR and the winner a 0.0090 CTR, this format change correlates with increased attention and performance in this cohort. Consider testing video assets.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetestimonialreward→hook typenew collectionfree shipping→cta textTry for freeStart now→duration sec012↑text density0.910.53↓clutter score0.740.47↓novelty score0.640.60↓faces count12↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / nativeCohort sample is too small to detect winning attribute patterns.