Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail68% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
29Health
Join the arena#500288 · product-focus · limited offer
ROAS1.10×
CTR0.58%
CVR20.6%
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Twin winnerScale
33Health
Level up today#500149 · fantasy · fast
ROAS2.17×
CTR1.02%
CVR18.9%
Vision insight · preview
Shorter videos drive higher engagement.
The winning creative uses a 10-second video format, while the fatigued creative is 30 seconds long. This correlates with a higher click-through rate – the winner achieved 0.0102 vs. 0.0058 for the source. Consider shortening your video length.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeproduct-focusfantasy→hook typelimited offerfast→cta textStart nowWatch now→duration sec3010↓text density0.270.49↑clutter score0.400.57↑novelty score0.470.88↑faces count03↑
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.