Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail53% similar · food_delivery × interstitial
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeRescue
43Health
Your cravings, delivered#500281 · combo · free delivery
ROAS1.96×
CTR0.58%
CVR10.0%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Show people! Higher novelty drives engagement.
The winning creative features three people on-screen, compared to none in the fatigued version. This correlates with a higher CTR (0.00825 vs 0.00578) and ROAS (2.922 vs 1.958). Prioritize visuals with people to capture attention.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecombourgency→hook typefree deliverysave smarter→cta textWatch nowOrder now→emotional toneplayfulexcited→duration sec80↓text density0.640.63↓clutter score0.410.22↓novelty score0.570.87↑has discount badge10↓has ugc style10↓faces count03↑
Winning patterns in this cohort
0 of 0 top performers · food_delivery / interstitialCohort sample is too small to detect winning attribute patterns.