Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail49% similar · food_delivery × native
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
37Health
Your cravings, delivered#500280 · combo · 2-for-1
ROAS1.65×
CTR0.43%
CVR8.8%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Reduce visual clutter for higher engagement.
The winning creative has significantly less visual clutter (0.223 vs 0.452). This attribute correlates with higher engagement in the cohort, as the winner achieved a 0.0083 CTR compared to the source’s 0.0043. Simplifying the image could improve performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecombourgency→hook type2-for-1save smarter→cta textGet offerOrder now→emotional toneurgentexcited→text density0.700.63↓clutter score0.450.22↓novelty score0.330.87↑has discount badge10↓faces count13↑
Winning patterns in this cohort
1 of 58 top performers · food_delivery / native+5600%in 100% of winners
Hook: save smarter100% of top performers in this cohort use this hook; 2% of the rest do.+613%in 100% of winners
Cta: Order now100% of top performers in this cohort use this CTA; 14% of the rest do.+533%in 100% of winners
Tone: excited100% of top performers in this cohort use this tone; 16% of the rest do.