Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail54% similar · travel × interstitial
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeRescue
56Health
Last-minute savings#500270 · feature-focus · escape
ROAS9.11×
CTR0.58%
CVR4.9%
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Twin winnerScale
40Health
Dream destinations await#500630 · competitive · escape
ROAS10.47×
CTR0.86%
CVR5.3%
Vision insight · preview
Video Format Drives Higher Engagement
The winning creative shifted from a static banner to an 8-second video. This correlates with higher engagement: the winner achieved a 0.0086 CTR versus the fatigued creative’s 0.0058 CTR. Consider testing video formats to revitalize performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefeature-focuscompetitive→cta textGet offerTry for free→dominant colororangeteal→emotional toneexcitedcalm→duration sec08↑text density0.440.37↓clutter score0.040.25↑novelty score0.350.65↑has discount badge10↓faces count03↑
Winning patterns in this cohort
4 of 61 top performers · travel / interstitial+613%in 50% of winners
Cta: Book now50% of top performers in this cohort use this CTA; 7% of the rest do.+217%in 50% of winners
Hook: escape50% of top performers in this cohort use this hook; 16% of the rest do.+217%in 50% of winners
Dominant colour: purple50% of top performers in this cohort use this dominant colour; 16% of the rest do.