Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail44% similar · fintech × interstitial
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
39Health
Track every euro#500265 · testimonial · earn more
ROAS6.15×
CTR0.56%
CVR9.7%
⟷
Twin winnerScale
60Health
Your money, clearer#500806 · minimalist · security
ROAS9.36×
CTR0.56%
CVR10.9%
Vision insight · preview
Video Format Drives Higher Engagement
The winning creative shifted from a static banner to a 12-second video. While the source had a 0.0056 CTR and 0.097 CVR, the winner achieved 0.0056 CTR and 0.109 CVR. This suggests that incorporating motion correlates with increased engagement in this fintech interstitial segment.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetestimonialminimalist→hook typeearn moresecurity→cta textInstall nowWatch now→dominant colorblackwhite→duration sec012↑text density0.380.72↑clutter score0.220.02↓novelty score0.570.47↓has ugc style01↑faces count03↑
Winning patterns in this cohort
1 of 50 top performers · fintech / interstitial+1125%in 100% of winners
Cta: Watch now100% of top performers in this cohort use this CTA; 8% of the rest do.+513%in 100% of winners
Dominant colour: white100% of top performers in this cohort use this dominant colour; 16% of the rest do.+390%in 100% of winners
Hook: security100% of top performers in this cohort use this hook; 20% of the rest do.