Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail61% similar · ecommerce × interstitial
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeCut
24Health
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ROAS1.51×
CTR0.45%
CVR6.0%
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Twin winnerScale
67Health
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ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Increase visual freshness for better results.
The winning creative has a significantly higher visual freshness – appearing much fresher to the audience. The fatigued creative (CTR 0.0044) has a visual freshness of 0.05, while the winner (CTR 0.0090) has a score of 0.598. Prioritizing more visually unique assets correlates with higher engagement in this cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountreward→dominant colorblackblue→emotional toneurgentcalm→duration sec512↑text density0.750.53↓clutter score0.300.47↑novelty score0.050.60↑has discount badge01↑has ugc style01↑faces count12↑
Winning patterns in this cohort
1 of 51 top performers · ecommerce / interstitial+1150%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 8% of the rest do.+900%in 100% of winners
Tone: calm100% of top performers in this cohort use this tone; 10% of the rest do.+900%in 100% of winners
Cta: Start now100% of top performers in this cohort use this CTA; 10% of the rest do.