Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail43% similar · ecommerce × native
Why is your fatigued creative losing to its twin?
12 high-impact attribute differences
Your fatigued creativeWatch
29Health
New collection drop#500260 · ugc · limited offer
ROAS2.10×
CTR0.54%
CVR5.5%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Video Format Drives Higher Engagement
The winning creative shifted from a static banner to a 12-second video. This change correlates with a significant increase in performance: the winner achieved a 0.009 CTR and 0.071 CVR, compared to the fatigued creative’s 0.005 CTR and 0.055 CVR. Test incorporating video into your ads.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeugcreward→hook typelimited offerfree shipping→cta textShop nowStart now→dominant colorwhiteblue→emotional toneplayfulcalm→duration sec012↑text density0.210.53↑clutter score0.140.47↑novelty score0.520.60↑has discount badge01↑has ugc style01↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / nativeCohort sample is too small to detect winning attribute patterns.