Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail49% similar · food_delivery × banner
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeCut
38Health
2-for-1 tonight#500244 · discount · discover
ROAS1.15×
CTR0.34%
CVR8.7%
⟷
Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
More faces on-screen drive higher engagement.
The winning creative features three people on-screen, while the fatigued creative shows none. The winner achieved a 0.0083 CTR and 0.102 CVR, compared to the source’s 0.0034 CTR and 0.087 CVR. Including people in your visuals correlates with higher engagement in this food delivery cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscounturgency→hook typediscoversave smarter→cta textLearn moreOrder now→dominant coloryelloworange→emotional tonepremiumexcited→text density0.370.63↑clutter score0.240.22↓novelty score0.630.87↑has ugc style10↓faces count03↑
Winning patterns in this cohort
0 of 0 top performers · food_delivery / bannerCohort sample is too small to detect winning attribute patterns.