Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail49% similar · food_delivery × banner
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeCut
29Health
Fast food, fast#500243 · reward · free delivery
ROAS1.02×
CTR0.30%
CVR8.3%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Reduce visual clutter for higher impact.
The winning creative has significantly less visual clutter (0.223 vs 0.582). This attribute correlates with higher engagement; the winner achieved a 0.00825 CTR and 0.102 CVR, compared to the source’s 0.00299 CTR and 0.083 CVR. Simplifying the image is the key lever.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemerewardurgency→hook typefree deliverysave smarter→cta textGet offerOrder now→dominant colorlimeorange→emotional toneurgentexcited→text density0.590.63↑clutter score0.580.22↓novelty score0.350.87↑has discount badge10↓faces count03↑
Winning patterns in this cohort
0 of 0 top performers · food_delivery / bannerCohort sample is too small to detect winning attribute patterns.