Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail57% similar · fintech × interstitial
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
39Health
Earn cashback daily#500230 · feature-focus · earn more
ROAS4.95×
CTR0.34%
CVR9.8%
⟷
Twin winnerScale
60Health
Your money, clearer#500806 · minimalist · security
ROAS9.36×
CTR0.56%
CVR10.9%
Vision insight · preview
Animated video format drives higher engagement.
The winning creative shifted from a static banner to a 12-second video. This change correlates with higher engagement in the fintech segment, as the winner achieved a 0.0056 CTR versus the fatigued creative’s 0.0034 CTR. Consider testing video formats.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefeature-focusminimalist→hook typeearn moresecurity→cta textShop nowWatch now→dominant colororangewhite→duration sec012↑text density0.660.72↑clutter score0.150.02↓novelty score0.290.47↑has ugc style01↑faces count03↑
Winning patterns in this cohort
1 of 50 top performers · fintech / interstitial+1125%in 100% of winners
Cta: Watch now100% of top performers in this cohort use this CTA; 8% of the rest do.+513%in 100% of winners
Dominant colour: white100% of top performers in this cohort use this dominant colour; 16% of the rest do.+390%in 100% of winners
Hook: security100% of top performers in this cohort use this hook; 20% of the rest do.