Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail54% similar · ecommerce × banner
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeCut
28Health
Up to 40% off#500222 · ugc · power-up
ROAS1.19×
CTR0.31%
CVR5.3%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Video format drives higher engagement.
The winning creative shifted from a static banner to a 12-second video. While the source creative had a 0.00309 CTR and 0.053 CVR, the video version achieved a 0.00901 CTR and 0.071 CVR. Consider transitioning to video.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeugcreward→hook typepower-upfree shipping→cta textInstall nowStart now→dominant colortealblue→duration sec012↑text density0.700.53↓clutter score0.350.47↑novelty score0.540.60↑has discount badge01↑has ugc style01↑faces count02↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / bannerCohort sample is too small to detect winning attribute patterns.