Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail66% similar · gaming × rewarded_video
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeScale
38Health
Beat your rivals#500217 · reward · challenge
ROAS1.98×
CTR1.28%
CVR21.0%
⟷
Twin winnerScale
68Health
Beat your rivals#500794 · competitive · free rewards
ROAS2.05×
CTR1.14%
CVR21.8%
Vision insight · preview
Reduce on-screen text for better results.
The winning creative has significantly less on-screen text (37.6% vs 50.9%). This attribute correlates with higher engagement in the gaming cohort. While the source creative achieved a 0.0128 CTR, reducing on-screen text density may improve performance.
Confidence 90% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemerewardcompetitive→hook typechallengefree rewards→cta textTry for freeOrder now→dominant colorblueorange→duration sec1520↑text density0.510.38↓clutter score0.480.47↓novelty score0.930.96↑faces count21↓
Winning patterns in this cohort
8 of 55 top performers · gaming / rewarded_video+161%in 50% of winners
Tone: calm50% of top performers in this cohort use this tone; 19% of the rest do.+47%in 75% of winners
Gameplay or product-in-action shot75% of winners show gameplay or the product in action. Stops the scroll because viewers can simulate the experience before the CTA.+4%in 38% of winners
Dominant colour: blue38% of top performers in this cohort use this dominant colour; 36% of the rest do.