Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail71% similar · gaming × interstitial
Why is your fatigued creative losing to its twin?
7 high-impact attribute differences
Your fatigued creativeRescue
27Health
Join the arena#500183 · gameplay · competition
ROAS1.96×
CTR0.68%
CVR17.0%
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Twin winnerScale
42Health
Beat your rivals#500147 · gameplay · competition
ROAS2.70×
CTR1.16%
CVR20.7%
Vision insight · preview
Switch to video for higher engagement.
The winning creative moved from a static banner to a 30-second video. This format correlates with higher engagement in the gaming cohort, with the winner achieving a 0.0116 CTR versus the fatigued creative’s 0.0068 CTR. Consider testing a video version of your ad.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactcta textLearn moreShop now→emotional toneadventurousexcited→duration sec030↑text density0.320.27↓clutter score0.440.41↓novelty score0.520.93↑has discount badge10↓
Winning patterns in this cohort
0 of 0 top performers · gaming / interstitialCohort sample is too small to detect winning attribute patterns.