Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail62% similar · entertainment × interstitial
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
37Health
Binge starts now#500176 · celebrity · exclusive
ROAS2.05×
CTR0.56%
CVR9.4%
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Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Simplify visuals: Fewer people drive better results.
The winning creative features fewer people on-screen. While the fatigued ad shows three people, the winner shows only one. This attribute correlates with higher engagement in the cohort; the winner achieved a 0.00713 CTR versus the source’s 0.00559 CTR.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecelebritydrama→cta textBook nowWatch now→dominant colorredblue→emotional toneplayfulurgent→duration sec120↓text density0.440.39↓clutter score0.320.45↑novelty score0.990.88↓faces count31↓
Winning patterns in this cohort
0 of 0 top performers · entertainment / interstitialCohort sample is too small to detect winning attribute patterns.