Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail77% similar · entertainment × interstitial
Why is your fatigued creative losing to its twin?
6 high-impact attribute differences
Your fatigued creativeWatch
39Health
Exclusive tonight#500175 · ugc · 2-for-1
ROAS1.56×
CTR0.45%
CVR9.0%
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Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Boost performance with a static image.
The winning creative moved from a 12-second video to a static banner. While the source creative achieved a 0.00449 CTR, the winner saw a 0.00713 CTR. This suggests a simpler, static format resonates more strongly with this audience.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeugcdrama→hook type2-for-1exclusive→duration sec120↓text density0.710.39↓clutter score0.280.45↑novelty score0.530.88↑
Winning patterns in this cohort
0 of 0 top performers · entertainment / interstitialCohort sample is too small to detect winning attribute patterns.