Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail61% similar · food_delivery × banner
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeCut
39Health
Fast food, fast#500173 · feature-focus · discover
ROAS1.18×
CTR0.35%
CVR8.4%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Add faces to boost engagement.
The winning creative features three people on-screen, while the fatigued version has none. This attribute correlates with higher engagement in the cohort – the winner achieved a 0.0083 CTR versus 0.0035 for the source. Consider incorporating people into your visuals.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefeature-focusurgency→hook typediscoversave smarter→cta textBook nowOrder now→dominant coloryelloworange→text density0.540.63↑clutter score0.170.22↑novelty score0.430.87↑faces count03↑
Winning patterns in this cohort
0 of 0 top performers · food_delivery / bannerCohort sample is too small to detect winning attribute patterns.