Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail57% similar · food_delivery × banner
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeCut
38Health
Dinner in minutes#500171 · discount · free delivery
ROAS1.18×
CTR0.36%
CVR8.2%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Remove user-generated style for better results.
The winning creative performs significantly better without a user-generated style. The source creative had a CVR of 0.082, while the winner achieved 0.102. Removing the user-generated look correlates with higher engagement in this food delivery cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscounturgency→hook typefree deliverysave smarter→cta textGet offerOrder now→dominant colorredorange→text density0.800.63↓clutter score0.430.22↓novelty score0.770.87↑has discount badge10↓has ugc style10↓faces count23↑
Winning patterns in this cohort
0 of 0 top performers · food_delivery / bannerCohort sample is too small to detect winning attribute patterns.