Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail65% similar · ecommerce × interstitial
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
27Health
Your next favorite pick#500150 · testimonial · free shipping
ROAS2.00×
CTR0.69%
CVR6.2%
⟷
Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Animated video format drives higher engagement.
The winning creative shifted from a static banner to a 12-second video. While the source creative achieved a 0.0069 CTR, the video format drove a 0.0090 CTR. This suggests that motion video correlates with increased attention in this cohort.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetestimonialreward→cta textBook nowStart now→dominant colorblackblue→emotional toneurgentcalm→duration sec012↑text density0.380.53↑clutter score0.400.47↑novelty score0.700.60↓has ugc style01↑faces count12↑
Winning patterns in this cohort
1 of 51 top performers · ecommerce / interstitial+1150%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 8% of the rest do.+900%in 100% of winners
Tone: calm100% of top performers in this cohort use this tone; 10% of the rest do.+900%in 100% of winners
Cta: Start now100% of top performers in this cohort use this CTA; 10% of the rest do.