Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail42% similar · entertainment × interstitial
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeCut
35Health
Stream the hype#500142 · celebrity · fast
ROAS1.39×
CTR0.33%
CVR7.6%
⟷
Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Switch to a user-generated content style.
The winning creative leverages a user-generated content style, while the fatigued creative does not. This attribute correlates with higher engagement in the cohort, as the winner achieved a 0.00713 CTR and 0.101 CVR compared to the source’s 0.00330 CTR and 0.076 CVR.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecelebritydrama→hook typefastexclusive→cta textLearn moreWatch now→dominant colorblackblue→emotional tonetrustworthyurgent→duration sec120↓text density0.440.39↓clutter score0.440.45↑novelty score0.890.88↓has discount badge10↓has ugc style01↑
Winning patterns in this cohort
0 of 0 top performers · entertainment / interstitialCohort sample is too small to detect winning attribute patterns.