Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail61% similar · entertainment × rewarded_video
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
38Health
Watch what’s trending#500141 · destination · watch now
ROAS1.76×
CTR0.41%
CVR9.5%
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Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (39.1% vs. 5%). This attribute correlates with higher engagement in the entertainment vertical. The winner achieved a 0.0071 CTR and 0.101 CVR, compared to the source’s 0.0041 CTR and 0.095 CVR.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemedestinationdrama→hook typewatch nowexclusive→dominant colororangeblue→emotional tonepremiumurgent→duration sec60↓text density0.050.39↑novelty score0.440.88↑has discount badge10↓faces count41↓
Winning patterns in this cohort
0 of 0 top performers · entertainment / rewarded_videoCohort sample is too small to detect winning attribute patterns.