Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail63% similar · travel × rewarded_video
Why is your fatigued creative losing to its twin?
7 high-impact attribute differences
Your fatigued creativeRescue
35Health
Escape this weekend#500128 · destination · book now
ROAS6.65×
CTR0.66%
CVR6.4%
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Twin winnerScale
37Health
Last-minute savings#500812 · destination · book now
ROAS9.63×
CTR0.90%
CVR5.9%
Vision insight · preview
Increase ad length for better results.
The winning creative is 10 seconds long, while the fatigued version is 6 seconds. This difference correlates with higher engagement; the winner achieved a 0.00898 CTR versus 0.00661 for the source. Consider extending your video length.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactcta textGet offerClaim reward→dominant colorwhiteteal→duration sec610↑text density0.050.16↑clutter score0.160.36↑novelty score0.470.78↑faces count02↑
Winning patterns in this cohort
22 of 61 top performers · travel / rewarded_video+38%in 64% of winners
Price prominently shown64% of winners surface the price up front. Eliminates the biggest dropout step in the funnel.+27%in 45% of winners
User-generated style framing45% of winners use UGC-style framing. Reads as authentic rather than produced; lifts attention on rewarded video and interstitial slots.-1%in 45% of winners
Visible price / discount proofConcrete value proof — 45% of top rewarded_video ads in travel carry a visible discount badge. Where the headline lacks proof, winners overwhelmingly substitute price.