Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail64% similar · ecommerce × interstitial
Why is your fatigued creative losing to its twin?
10 high-impact attribute differences
Your fatigued creativeWatch
37Health
Your next favorite pick#500119 · discount · late-night
ROAS2.35×
CTR0.78%
CVR6.1%
⟷
Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Add people to the ad creative.
The winning creative features two people on-screen, while the fatigued ad has none. This attribute correlates with higher engagement in the cohort; the winner achieved a 0.0090 CTR versus the source’s 0.0078. Consider incorporating people into your visuals.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountreward→hook typelate-nightfree shipping→cta textTry for freeStart now→dominant colorredblue→emotional toneurgentcalm→duration sec812↑text density0.620.53↓clutter score0.330.47↑novelty score0.750.60↓faces count02↑
Winning patterns in this cohort
1 of 51 top performers · ecommerce / interstitial+1150%in 100% of winners
Dominant colour: blue100% of top performers in this cohort use this dominant colour; 8% of the rest do.+900%in 100% of winners
Tone: calm100% of top performers in this cohort use this tone; 10% of the rest do.+900%in 100% of winners
Cta: Start now100% of top performers in this cohort use this CTA; 10% of the rest do.