Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail77% similar · ecommerce × native
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
28Health
New collection drop#500115 · family · free shipping
ROAS2.50×
CTR0.57%
CVR7.0%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Add a discount badge to boost results.
The winning creative features a discount badge, while the fatigued version does not. This attribute correlates with higher engagement in the cohort; the winner achieved a 0.009 CTR and 3.22 ROAS compared to the source’s 0.0057 CTR and 2.50 ROAS. Prioritizing a discount badge is likely to improve performance.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemefamilyreward→cta textShop nowStart now→dominant colorpurpleblue→duration sec012↑text density0.620.53↓clutter score0.380.47↑novelty score0.520.60↑has discount badge01↑faces count32↓
Winning patterns in this cohort
0 of 0 top performers · ecommerce / nativeCohort sample is too small to detect winning attribute patterns.