Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail66% similar · ecommerce × rewarded_video
Why is your fatigued creative losing to its twin?
11 high-impact attribute differences
Your fatigued creativeRescue
14Health
New collection drop#500114 · ugc · free rewards
ROAS1.99×
CTR0.68%
CVR7.0%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Increase visual clutter for higher engagement.
The winning creative has significantly more visual clutter (0.467) than the fatigued version (0.255). This attribute correlates with higher engagement in this ecommerce segment, as the winner achieved a 0.009 CTR versus the source’s 0.0068 CTR. Consider increasing the density of visual elements.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemeugcreward→hook typefree rewardsfree shipping→cta textShop nowStart now→dominant colororangeblue→emotional toneexcitedcalm→duration sec1012↑text density0.760.53↓clutter score0.260.47↑novelty score0.620.60↓has ugc style01↑faces count32↓
Winning patterns in this cohort
0 of 0 top performers · ecommerce / rewarded_videoCohort sample is too small to detect winning attribute patterns.