Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail59% similar · entertainment × banner
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeCut
24Health
Stream the hype#500103 · trailer · new season
ROAS1.49×
CTR0.36%
CVR8.8%
⟷
Twin winnerScale
49Health
Binge starts now#500898 · drama · exclusive
ROAS4.21×
CTR0.71%
CVR10.1%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has more on-screen text (0.391) compared to the fatigued version (0.323). This attribute correlates with higher engagement in the entertainment cohort, as the winner achieved a 0.0071 CTR versus the source’s 0.0036. Consider increasing on-screen text density.
Confidence 90% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemetrailerdrama→hook typenew seasonexclusive→cta textClaim rewardWatch now→dominant colorredblue→emotional toneadventurousurgent→text density0.320.39↑clutter score0.450.45↓novelty score0.790.88↑faces count21↓
Winning patterns in this cohort
0 of 0 top performers · entertainment / bannerCohort sample is too small to detect winning attribute patterns.