Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail49% similar · food_delivery × banner
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeCut
27Health
Your cravings, delivered#500100 · combo · late-night
ROAS1.58×
CTR0.30%
CVR6.6%
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Twin winnerScale
64Health
Your cravings, delivered#500204 · urgency · save smarter
ROAS2.92×
CTR0.83%
CVR10.2%
Vision insight · preview
Increase on-screen text for higher engagement.
The winning creative has significantly more on-screen text (62.9% vs. 17.2%). This attribute correlates with higher engagement in the food delivery cohort, as the winner achieved a 0.0083 CTR compared to the fatigued creative’s 0.0030. Consider increasing the amount of text in your ads.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemecombourgency→hook typelate-nightsave smarter→cta textShop nowOrder now→emotional tonecalmexcited→text density0.170.63↑clutter score0.260.22↓novelty score0.150.87↑faces count23↑
Winning patterns in this cohort
0 of 0 top performers · food_delivery / bannerCohort sample is too small to detect winning attribute patterns.