Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail71% similar · ecommerce × native
Why is your fatigued creative losing to its twin?
9 high-impact attribute differences
Your fatigued creativeWatch
29Health
Your next favorite pick#500081 · discount · new collection
ROAS3.08×
CTR0.42%
CVR5.8%
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Twin winnerScale
67Health
Up to 40% off#500371 · reward · free shipping
ROAS3.22×
CTR0.90%
CVR7.1%
Vision insight · preview
Move to video to boost engagement.
The winning creative shifted from a static banner to a 12-second video. This change correlates with a significant increase in performance: the winner achieved a 0.009 CTR versus the fatigued creative’s 0.004 CTR. Consider adapting your creative to a video format.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemediscountreward→hook typenew collectionfree shipping→cta textClaim rewardStart now→dominant colorlimeblue→duration sec012↑text density0.580.53↓clutter score0.170.47↑novelty score0.300.60↑faces count12↑
Winning patterns in this cohort
0 of 0 top performers · ecommerce / nativeCohort sample is too small to detect winning attribute patterns.