Generating analysis with Gemma 4 · finding the closest twin and diffing attributes
generating
← Back to detail64% similar · gaming × banner
Why is your fatigued creative losing to its twin?
8 high-impact attribute differences
Your fatigued creativeWatch
39Health
Join the arena#500073 · drama · competition
ROAS0.82×
CTR0.42%
CVR16.1%
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Twin winnerScale
67Health
Beat your rivals#500038 · competitive · competition
ROAS2.03×
CTR0.94%
CVR19.6%
Vision insight · preview
Switch to video format for gains.
The winning creative moved from a static banner to a 6-second video. This correlates with a significant jump in performance: the winner achieved a 0.0094 CTR and 0.196 CVR, compared to the source’s 0.0042 CTR and 0.161 CVR. Test animating your creative.
Confidence 95% · generated from attribute deltas.
Attribute diffs · where the winner pulls ahead
FieldYoursTwinDirectionImpactthemedramacompetitive→cta textClaim rewardTry for free→dominant colorlimeblue→duration sec06↑text density0.260.10↓clutter score0.420.48↑novelty score0.830.86↑faces count20↓
Winning patterns in this cohort
0 of 0 top performers · gaming / bannerCohort sample is too small to detect winning attribute patterns.