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New variant · food_delivery / interstitial
Generated by Gemma 4 from the cohort leader's winning attributes, in BiteRush's voice.
Fatigued#500062→twin found
Winner twin#500204→variant generated
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Generated variantGemma 4Live preview · powered by Gemma 4
Creative brief
Generated by Gemma 4 from the cohort leader's winning attributes, adapted to the source advertiser's brand voice.
Why these choices
- ✓The winner’s ‘Order now’ CTA consistently outperforms ‘Install now’ in this vertical.
- ✓Orange proved to be a more engaging dominant colour, driving higher click-through rates.
- ✓We’re leaning into an ‘excited’ tone, mirroring the winner, to create a sense of urgency and appeal.
- ✓Maintaining the free delivery offer is key, but we’ve adjusted the headline to align with BiteRush’s brand voice while capturing the winner’s urgency.
Predicted lift
Templated projection · not yet model-backedCTR
0.18%→0.83%
+363%CVR
7.37%→10.19%
+38%ROAS
2.35×→2.92×
+24%